Why Realtors in Auburn, Opelika, Phenix City, and Columbus Need a Real Estate Media Company in 2025

Real estate is changing, and if you’re a realtor working in Auburn, Opelika, Phenix City, Alabama, or Columbus, Georgia, you’ve probably felt the shift. Buyers today expect more than just a listing—they expect an experience. That’s why partnering with a professional real estate media company is no longer optional. In 2025, it’s the difference between closing deals and losing out.

Below are a couple of reasons why investing in a real estate media company is essential for realtors in our area.

1. First Impressions Are Everything

Imagine this: A potential buyer scrolling through listings in Auburn or Phenix City. Your property shows up, but the lighting in the photos is off, the angles are unflattering, and the video tour is shaky. What happens? They scroll past.

In 2025, where 97% of buyers start their search online, first impressions can make or break a sale. A real estate media company ensures your listings stop buyers in their tracks with:

• High-resolution photography that highlights every feature.

• Professional video tours that bring homes to life.

• Drone shots showcasing the property’s location and appeal.

• Virtual tours allowing buyers to explore from anywhere.

When you invest in professional visuals, you’re not just selling the property—you’re selling trust, expertise, and your brand.

2. Save Your Time, Focus on Selling

Let’s be honest: Shooting your own photos and editing video tours isn’t the best use of your time. Your expertise is in connecting with clients, negotiating deals, and closing sales—not fiddling with camera settings or video software.

A real estate media company takes this burden off your plate, delivering polished content that’s ready to post. This gives you more time to focus on what you do best—selling homes in Opelika, Columbus, and beyond.

3. Stand Out in a Competitive Market

In areas like Auburn and Columbus, competition is fierce. Buyers have higher expectations than ever before, and average just doesn’t cut it anymore. A real estate media company gives you the tools to:

• Showcase properties at their absolute best.

• Use unique marketing assets like 360 degree walkthroughs and lifestyle videos.

• Appeal to tech-savvy buyers who demand immersive, high-quality content.

When you deliver next-level marketing, your listings stand out—even in a crowded market.

4. Social Media Is the New Open House

Social media isn’t just a nice-to-have; it’s a must-have. Whether you’re running ads to reach buyers in Phenix City or sharing reels of a stunning home in Auburn, visuals are the key to engagement.

A media company provides you with:

• Scroll-stopping reels optimized for Instagram, Facebook, and TikTok.

• Branded video tours that showcase both the home and your professionalism.

• Content for targeted ads to reach local buyers in your area.

With the right media, you can generate buzz, drive inquiries, and ultimately sell homes faster.

5. Build Your Brand Beyond the Listing

Real estate isn’t just about selling homes—it’s about selling you. Buyers and sellers want to work with a professional who knows their market and cares about their needs.

A real estate media company can help build your personal brand as well with…

• Professional headshots and lifestyle photos for your website and social media.

• “About me” videos that let clients get to know you.

• Client testimonial videos that build trust and credibility.

When you invest in your brand, you don’t just attract buyers—you attract lifelong clients.

6. A Small Investment, Big Returns

Hiring a real estate media company may feel like an added expense, but it’s truly an investment in your brand and ultimately your success. High-quality visuals:

• Attract more buyers.

• Help homes sell faster.

• Justify premium pricing on listings.

For example, a home in Opelika was struggling to gain traction until the agent invested in a professionally produced lifestyle video. Within days, the video gained significant attention online, leading to multiple offers above the asking price.

Why Local Realtors Need This Edge

If you’re working in Auburn, Opelika, Phenix City, or Columbus, you know how quickly the market moves. Buyers relocating for Auburn University, Fort Moore, or other opportunities often rely heavily on online searches. This makes professional media even more critical.

With a real estate media company as your partner, you’re not just meeting expectations—you’re exceeding them. You’re offering buyers the experience they want and giving sellers the confidence they need to choose you.

Final Thoughts

The real estate market in 2025 is all about standing out, building trust, and delivering exceptional value. By partnering with a real estate media company, you ensure your listings shine, your brand grows, and your business thrives in competitive markets like Auburn, Opelika, Phenix City, and Columbus.

Let us handle the visuals while you focus on what you do best—closing deals and building relationships. It’s a winning combination that sets you apart and positions you for success in 2025 and beyond.

Ready to elevate your real estate game? Let’s create something unforgettable together.

Can Adding A Video To Your Listing Help It Sell Quicker?

Over the past few years of photographing real estate, I’ve learned what grabs the viewer’s eye. As you scroll through the MLS past listing after listing, an image finally makes you stop. That one image is the “gotcha” image. It is the gateway to the rest of the house. While images are super important for grabbing attention, adding a listing video to the mix can take the buyer to a deeper look. The unique aspect of camera movements, music, storytelling and the great aspects of the listing can in a way, bring an emotional connection without even setting foot on the property

The next time you are in the market for selling your home, consider working with a realtor who has knowledge and understanding on how to market your home. If this listing is gone by the time you come across it and you are in the Auburn, Opelika, Phenix City or relocating to Fort Mitchell, reach out and let me introduce you to some great realtors that I work with.

Check out this great house I did in Lanett, AL. I loved the decor, right from the entry, and including the decor details helps the viewer to gain interest.

Lake and Pines Real Estate Group Headshots: Auburn, Opelika, Phenix City and Columbus GA Headshot Photographer

After 7 years of being with a fantastic real estate broker, Deborah decided to step out with a new company and build a team. On a dream of building something that will serve families and help them find their dream homes, she started Lake and Pines Home and Land Group.

As we talked about what she needed imagery-wise, we talked about getting the images that would help her introduce the team as well as images to celebrate them as they do great things. In addition, we talked about the impact of a first and lasting impression on potential clients and getting headshots that reflect approachability and trustworthiness. I am excited for this Debroah and the Lake and Pines Group as they start off on this new adventure!

Check out the Lake and Pines Group here….https://www.facebook.com/DeborahPRobinsonRealtor

Chris' Real Estate Headshots: Auburn, Opelika, Phenix City and Columbus GA Headshot Photographer

I recently had the opportunity to do some headshots for Chris. Chris is starting a new step into real estate with Keller Williams River Cities and based on our conversations, I’m excited for both him and the clients he will serve. Chris wanted some headshots for marketing that would speak to the area he would be serving and keep a look of top professionalism. During our planning meeting, I try to find out about the person I’m working with, their background, and where they are coming from. I do this so that we might be able to communicate some of this within the pictures so that it resonates with potential clients. With Chris, he comes from a background where paying attention to the details speaks of craftsmanship and care…where you put in hard work to make your clients happy. And where starting out with a good look for your brand will carry you steps ahead of others. Chris is going to do great things in this industry!

Find more out about Chris here….https://www.facebook.com/chrisjeffriesrealtor

Headshot Tip!!! When you are planning your wardrobe, think about the seasons. Having headshots and a wardrobe that speaks to the current season you are in will benefit you tremendously and keep you fresh in the viewer’s eyes. For example…thinking ahead, bring a fall outfit. As the weather cools, update your profile pic and the social media algorithm will put you back into more of your friends’ feeds. Sports fan? bring something and use it. These small things with a quick post and comment can lead to connections that lead to clients.

6 Reasons To Elevate Your Real Estate Brand with Captivating Branding Photography in Auburn AL and Columbus GA

In the competitive world of real estate, establishing a strong and memorable brand is crucial for success. While traditional marketing strategies still play a vital role, incorporating captivating branding photography into your marketing efforts can take your real estate business to new heights. Let’s explore the power of branding photography and why it's a game-changer for realtors looking to make a lasting impression in their market.

1. Leave a Lasting Impression: In today's visually-driven society, first impressions matter more than ever. With professional branding photography, you can convey your unique selling proposition, showcase your properties in their best light, and capture the attention of potential clients. High-quality images that highlight your brand's personality and values will leave a lasting impression and differentiate you from your competitors.

2. Build Trust and Credibility: Trust is the cornerstone of any successful real estate business. By investing in professional branding photography, you demonstrate your commitment to excellence and attention to detail. Showcasing stunning visuals of your past successes, happy clients, and your team in action builds credibility and instills confidence in potential clients, ultimately leading to more inquiries and conversions.

3. Tell Your Brand Story: Every real estate brand has a unique story to tell. Branding photography provides the perfect opportunity to visually narrate your story, showcasing the journey, values, and passion behind your business. Whether it's through images of your team, how you help your clients or community involvement, you can create an emotional connection with your audience, making your brand more relatable and memorable.

4. Amplify Your Online Presence: In today's digital landscape, having a strong online presence is non-negotiable. Branding photography provides a treasure trove of visually captivating content that can be used across your website, social media platforms, email campaigns, and online listings. Eye-catching images will not only increase engagement but also encourage social sharing, expanding your reach and attracting a larger audience of potential clients.

5. Stay Ahead of the Competition: While many realtors understand the importance of professional listing photos, incorporating branding photography into your marketing strategy sets you apart from the competition. By investing in high-quality visuals that embody your brand, you position yourself as a leader in the industry and create a memorable impression that your competitors simply can't match.

6. Having Fresh Marketing Images Throughout the Year: Having fresh marketing portraits helps keep your audience from becoming blind to your message. Because of our quick digital world, we are inundated with pictures and your audience will scroll right on by if something doesn’t grab their attention. If you use the same headshot on every piece of marketing that you’ve used for the past year or years, your audience has been subconsciously conditioned to ignore that image. Having enough fresh and interesting branding portraits to help you market throughout the year will help your audience to pause and notice you. Not to mention give you enough collateral to have the right headshots on the right social platform, have the right image for the right piece of marketing, or have the perfect image for the right season.

In today's visually-driven real estate market, leveraging the power of branding photography is an essential step towards elevating your brand and standing out from the crowd. By investing in professional images that tell your unique story, build trust, and leave a lasting impression, you can amplify your online presence, attract more clients, and ultimately achieve greater success in your real estate business. Embrace the power of branding photography today and witness the transformative impact it can have on your marketing efforts.

If you are a realtor, entrepreneur, or a small business owner in the Auburn AL, Opelika AL, Phenix City Al or Columbus GA area and need to elevate your branding portraits, let’s chat!